Reese’s Big Cup - You Deserve Big
Prices are up, portions are down, and everyone’s just supposed to deal with it. So we made a campaign for Reese’s Big Cup that fights back—by going big. From a station domination to a tiny convenience store (with one giant snack), we reminded people: You Deserve Big.
Brand Acts
Reese’s took on shrinkflation with a pop-up Mini Mart full of tiny products—and a coffee stunt that made “Big Cup” literal.
Copywriter: Sam Khan // Art Director: Jennifer Kim